Sparkers Blog

Launching Sparkers Audiences

Written by Sparkers | Wednesday, 16 March 2022

We are very excited to publicly announce the launch of our Audiences solution.

Sparkers Audiences is the result of the increasing need from the Video Games Industry to have a neutral benchmark providing quality data and analytics for live streaming.

Sparkers Audiences is an industry-backed initiative, taking advantage of the Games Sales Data (GSD) database and expertise.

We collect data from Twitch, Facebook Gaming, YouTube Gaming at a minute-level granularity then process it, merge it, enrich it and map it to the GSD database. This means that the live streaming data can be correlated to sales data. One can get key market insights such as measuring impact of a stream on sales of a game, country distribution of viewership of a publisher or genre, see trends that are picking up, etc.

The data can be obtained through an online web app, report builder, weekly reports or directly from an API.

 

 

Our ambition is to become the reference in the live streaming Industry.

The origin of the data and our methodology are transparent and the data is robust.

Interested? Meet us at the Game Developers Conference (GDC) from 21 to 25 March (Book a meeting via https://calendly.com/sparkers/30min?month=2022-03&back=1) or contact us info@sparkers.com.