A “correction” to spending growth in the video games market is not a surprise. The spike in demand due to the Covid-19 pandemic was expected to taper off. The release of the calendar Q2 2021 financials from AAA publishers has mostly proven the assumption that the correction has come, but some uncertainty remains. Increased monthly active users and greater spending on some live service games such as Call of Duty and FIFA has added variables to the model, but overall a downward trend is evident.

What is E3? We know it stands for Electronic Entertainment Expo, and it has a chequered history of expanding, contracting and then blowing up to be this massive industry event that is now bigger than the sum of its parts when everything is a click away, what does E3 want to accomplish?