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Will FIFA and EA’s separation mean a master class in brand management?

With the news that Electronic Arts (EA) and FIFA are going their separate ways after three decades of license agreement, both EA and FIFA will now face a momentous task looking to rebrand their football games without each other. This solution could be easier said than done. The problem is that the annual football game from EA has become symbiotic with the name FIFA, so much so that the game is called FIFA with a numbered year suffix, such as FIFA 22. So, when someone says they are going to play FIFA, everyone knows it’s the EA football game. That will have to change from 2023. How damaging will this be to both parties? I would venture less so for EA and more so for FIFA.

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Sir Clive Sinclair, the trailblazer who invented the British video game industry

The pioneers of the video game industry run into a handful of names; Allan Alcorn (the inventor of Pong), Tomohiro Nishikado (Space Invaders) Nolan Bushell (co-founder of Atari), Shigeru Miyamoto (Donkey Kong / Mario) and Toru Iwatani (Pac-Man). For the British, it was Clive Sinclair (the Spectrum computer). It was Clive Sinclair who can be credited for creating the British video game industry that tens of thousands owe their livelihoods today. 

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