
Video game publisher share prices reflect growing confidence in the industry
Stock markets are volatile. At best they reflect the health of a company and the overall direction of the economy, at worst they are hostages to human emotions and anxieties. There is no denying that a lot of decisions corporations make are to protect or boost their share price. Video game publishers which have gone public are no exception. Although it can be argued these companies produce “art”, they are fundamentally a business working in the entertainment sector and for many their goal is to maximise profit to ensure longevity. The purpose of this snapshot analysis is to gauge how resilient investors see video game companies given the turbulence of the pandemic, higher costs of living, and now a major war in Europe.