Get Sparked

Get Sparked

Are video games really more expensive?

In general, we like to think we know how much something is worth. The decision is based less on logic and more on emotion, an intangible gut feeling. When it comes to video games we know when a game is under, or in most cases, over-priced. Unfortunately, that aptness in designating price to value is disrupted by inflation.

Read More

The video game industry is resilient in the face of so much uncertainty

These are troubling times. The UK economy is on the brink of a recession. We have an energy crisis and stubbornly high inflation of 9% (with forecast of peak 11%), which the Bank of England is trying to cool with higher interest rates. This, along with geopolitical uncertainty, is helping to slow the economy. According to the Office of National Statistics, the UK’s statistical agency, GDP fell by 0.3% in April 2022, after a decline of 0.1% in March 2022. Two consecutive quarters of decline in GDP signifies a recession. We may already be there as GDP is a backward-looking indicator.

Read More

Sony’s decision to release more games on PC makes complete sense

Sony’s PlayStation business strategy is changing. During the PS4 generation, Sony’s strategy was to double down on releasing quality first-party narrative games and offering its customers access to catalogue games with its PlayStation Now service. Although PS Now had PC access via a streaming solution and games controlled with a PS4 controller, the addition of a PC solution was not ideal. Apart from the fact keyboard and mouse was not supported, the quality of the streaming was sub-par even with a strong 30Mbs broadband download speed.

Read More

Video game publisher share prices reflect growing confidence in the industry

Stock markets are volatile. At best they reflect the health of a company and the overall direction of the economy, at worst they are hostages to human emotions and anxieties. There is no denying that a lot of decisions corporations make are to protect or boost their share price. Video game publishers which have gone public are no exception. Although it can be argued these companies produce “art”, they are fundamentally a business working in the entertainment sector and for many their goal is to maximise profit to ensure longevity. The purpose of this snapshot analysis is to gauge how resilient investors see video game companies given the turbulence of the pandemic, higher costs of living, and now a major war in Europe.

Read More

Sparkers Academy

Deep dive into our internship program: how it started, the challenges we faced, our recruitment process, the different types of internships, and of course how interns perceive it and the benefits they gain from such an experience.

 

Read More

The Cloud is the only way to solve the physical problem, but that too brings problems

Games are getting bigger in size, and not only the size of the game worlds. The actual size of a game install is getting unwieldy for a physical disc, even for UHD discs that can pack 100GB of data. In the last several years there have been numerous articles in the game press on the huge install size of modern games. PC Gamer ran an article that Call of Duty Warzone maps are running into 80GB. Optimizations and compressions can help with lazy and bloated coding, but they only go so far. Modern Warfare season 6 was so big, coming in at 375GB of data with a base install size and a patch, that it could not even fit on an Xbox Series S console and took up half the space of a PS5. For a Call of Duty gamer who owns Xbox Series S, it no longer became a question of what to uninstall to make room for Modern Warfare, it became an issue of which external hard drive to buy.

Read More

Technology will converge video games and films into a singularity

The acquisition of Weta Digital, the special effects company co-founded by Peter Jackson by a video game engine company, Unity, should not be a surprise given what video games and mainstream Hollywood films and TV shows want to achieve. Their end goals follow a similar path, that is to tell compelling stories and to immerse the audience into another universe or another life. Many films today rely on computer generated visual effects, either to save money or to film what looks like the impossible, something that modern video games have achieved for some time now

Read More